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Organizing Plan for Jeff Jackson for U.S. Senate
“What can I do?”
That’s the question we’ve been getting the most.
Here’s our answer: Help us organize in your county.
We’re making this a 100 county campaign and that means relying on people who know their hometowns best to guide our organizing effort.
There have been fantastic groups working on the ground in North Carolina for years. To name a few: NC NAACP, NC Black Alliance, Action NC, Democracy NC, Siembra NC, Down Home NC, NCAATinaction, A. Phillip Randolph Institute.
But too many campaigns haven’t followed their lead.
For too long, campaigns have used organizing primarily to get out the vote in the last 60 days of an election, with a few voter registration efforts scattered in along the way.
We have to start earlier, think bigger, and root our organizing efforts in community-building, not short-term thinking. We need to use organizing to expand the electorate.
That’s how we reach more people, get more folks voting, and make real change. It worked in Georgia, and it can work in North Carolina.
Here’s how you can help:
1. Help Organize Your County
We’re building volunteer teams in every county. The most important thing you can do right now is sign up to join your county team.
Early on, this may involve requests to help us spread the word for a town hall or nearby event.
But well before the election, we’ll ask our volunteers to help us do the work of making sure more people are ready and able to vote.
By helping to register new voters (which can now be done online in our state) and by starting conversations with voters from marginalized and neglected communities at a much earlier stage.
Don’t worry, we’ll help guide each process. There is much more to come on this front, but please sign up today so we can see our strengths in individual counties and where we need to do more recruiting.
2. Join Our Digital Volunteer Team
Most people communicate with each other online – so let’s make sure we’re taking an organized approach to those networks.
For our digital volunteers, we’ll provide content for email and social media that will let you share news about our campaign and encourage more people to join.
This is particularly important now, when most of our organizing has to be done remotely.
You’ll have the opportunity to pick and choose what to post and send to your friends – we’ll just supply you with content. Over 40% of the electorate gets their news from social media, so your posts can make a big difference!
3. Constituency Teams
We want to make sure that we’re listening to everyone, and that means asking to hear voices that sometimes aren’t heard.
If you’re part of an issue group or an underserved community that doesn’t typically get much attention in major campaigns, we’d appreciate it if you’d help inform us of the issues that matter to you.
We’re building a North Carolina agenda to reflect our whole state as a whole and that includes you! We hope you’ll take the time to share your perspective with us.
4. Volunteer Language Bank
As we’re reaching out to different communities across the state, one of the biggest skills we need is translation and outreach in multiple languages. Georgia led the country in consistent outreach across language barriers.
If you have language skills and would be willing to volunteer to assist with our outreach, we’d love to hear from you.
2022 is an enormous election cycle for North Carolina.
This U.S. Senate race could decide who sets the agenda – but it’s only one part of what’s at stake.
There are two state Supreme Court seats and four Court of Appeals seats on the ballot.
The entire state legislature and Congressional delegation are up for re-election, and we’ll be voting under new maps that will be redrawn based on the 2020 census.
Our U.S. Senate nominee will be the top of the ticket. If they organize well, it could have down-ballot effects that help us gain seats across the state. That gives us an even greater obligation to learn the lessons of Georgia and start organizing early.
This organizing plan is a starting point – not a finished product.
If you have any ideas or recommendations, we’re happy to hear from you. Please contact us at firstname.lastname@example.org.
See you on the campaign trail!
We're hitting the ground running and we need all hands on deck. Sign up to get involved today.